Read the definitions carefully and select the correct words.
1. to change something to make it suitable for a different purpose
2. a situation that exists, especially as it affects a particular person or group
3. a person, team, company etc that is competing with another
4. an official agreement between two or more people, stating what each will do
5. all the people who work on a ship or plane
6. the act of developing a wider range of products, interests, skills, etc
7. if a business, company, country etc diversifies, it increases the range of goods or services it produces
8. to use something fully and effectively
9. the full and effective use of something
10. advice, criticism etc about how successful or useful something is
11. a business or company, especially a small one
12. to start something such as an organization, company, school, or city, often by providing the necessary money
13. someone who establishes a business, organization, school etc
14. an opportunity for a product or service that does not already exist
15. telling the person who did something how good or bad it is
16. whatever happens or happened
17. in some situations
18. if that is the situation
19. to start to use new ideas, methods, or inventions
20. a new idea, method, or invention
21. an innovative idea or way of doing something is new, different, and better than those that existed before
22. to buy shares, property, or goods because you hope that the value will increase and you can make a profit
23. the use of money to get a profit or to make a business activity successful, or the money that is used
24. remain in a stronger position compared to somebody
25. to start something, usually something big or important
26. a boat that is sent out to help people who are in danger at sea
27. an amount of money that you borrow from a bank etc
28. to use machines to make goods or materials, usually in large numbers or amounts
29. a company that makes large quantities of goods
30. a relationship between two people, organizations, or countries
31. likely to develop into a particular type of person or thing in the future
32. when someone or something is protected
33. to improve a method, plan, system etc by gradually making slight changes to it
34. to keep something or continue to have something
35. the act of keeping something
36. a person, group, or organization that you compete with in sport, business, a fight etc
37. a hard hat worn to protect the head from injury
38. a long piece of plastic, wood etc that you stand on when you go surfing
39. someone who rides on waves while standing on a special board
40. to get a loan of money