watchword[noun]Synonyms: motto, battle cry, byword, catch phrase, catchword, maxim, rallying cry, slogan
[TahlilGaran] English Synonym Dictionary ▲
watch‧word /ˈwɒtʃwɜːd $ ˈwɑːtʃwɜːrd, ˈwɒːtʃ-/
noun [singular] a word or phrase that expresses an attitude or belief:
Environmental quality will be the watchword for the 21st century. [TahlilGaran] Dictionary of Contemporary English ▲