catchword[noun]Synonyms: slogan, byword, motto, password, watchword
Related Words: household word,
maxim,
motto [TahlilGaran] English Synonym Dictionary ▲
catch‧word /ˈkætʃwɜːd $ -wɜːrd/
noun [countable] a word or phrase that refers to a feature of a situation, product etc that is considered important:
Variety is the catchword at our latest venue, the Beehive Club. [TahlilGaran] Dictionary of Contemporary English ▲