allure
[noun]
Synonyms:
- attractiveness, appeal, attraction, charm, enchantment, enticement, glamour, lure, persuasion, seductiveness, temptation
[verb]
Synonyms:
- attract, captivate, charm, enchant, entice, lure, persuade, seduce, tempt, win over

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Contrasted words: avoid, elude, eschew, shun, alienate, disaffect, estrange, wean
Related Words: delude, woo

[TahlilGaran] English Synonym Dictionary ▲

al‧lure /əˈljʊə $ əˈlʊr/ noun [singular, uncountable]
[Date: 1500-1600; Origin: allure 'to attract' (15-21 centuries), from Old French alurer, from luere; ⇒ lure²]
a mysterious, exciting, or desirable quality
allure of
the allure of foreign travel
At 50, she had lost none of her sexual allure.
—allure verb [transitive]:
harmonies that never fail to allure the listener
—alluring adjective:
the alluring magic of Hong Kong
—allurement noun [uncountable and countable]

[TahlilGaran] Dictionary of Contemporary English ▲